Rebranding IQIP
IQIP wanted to restyle their logo and corporate identity. They were looking for a new corporate story, and a new website as well. As an interim professional, I had the opportunity coordinate this exciting project with the IQIP team.
Testimonial
I have come to know Marjolein as a reliable and proactive senior professional. She quickly got acquainted with our organization and, in good collaboration with our team, laid a solid foundation for the rebranding of IQIP. Her knowledge of our market and her network were invaluable. In short, she is a skilled professional with whom you can collaborate pleasantly.” – Director Marketing, IQIP
Logo and Corporate Identity
IQIP wanted to refresh its existing logo. To ensure brand recognition, the logo colors had to be maintained; the shape had to be inspired by the industrial forms of the equipment that characterizes IQIP.
Together with the IQIP team and fellow designer Studio Q, we designed a logo and developed a new corporate identity.
Corporate Story
Additionally, based on interviews with employees and research, I wrote a corporate story that describes IQIP’s core values and unique activities.
Website
IQIP’s website was also due for renewal. To achieve this, we established the functional and non-functional requirements, selected a web builder and platform, and guided the agency in designing the site. The project was then taken up by the newly appointed marketing manager and the rest of the team, marking the completion of my interim task.